Privacy Policy

Welcome to Peakly, a personalised meal planning app. This Privacy Policy explains what data we collect when you use the Peakly app and website, how we use it, who we share it with, how long we keep it, and how you can delete it. By using Peakly, you agree to these practices. Contact us at hello@peakly.in with any questions.

1. Information We Collect

1.1 Information You Give Us

• Your phone number (to log you in)
• Your first name
• Your state
• Your gender (male or female)
• Who you live with (your household)
• How your cook addresses you (for example, Didi or Bhaiya)
• What you eat (veg, egg or non-veg)
• The dishes you like or skip while swiping
• Your weekly menu, the changes you make to it, and your saved dishes
• Your grocery list, the items you mark as already at home, and whether you tell us you've placed an order
• Feedback, bug reports and feature suggestions you send us
• Your cook's details, if you add them: name, phone number, how you address them, whether they use WhatsApp, the days and times they come, the meals they cook, and how many people they cook for

To help you enter your cook's number, Peakly can open your phone's own contact picker. We only receive the one contact you choose (name and number). We never access or upload your contact list.

1.2 Logging In

We send your login code on WhatsApp, through Meta's WhatsApp Business Platform. To deliver it, Meta receives your phone number and the message containing the code. Login codes come only from WhatsApp. We store the code we send only in hashed form, and it stops working after a few minutes.

1.3 Cook Calls (Peakly Gold)

With Peakly Gold, your cook calls Peakly's number. Peakly does not call your cook. You share Peakly's number with your cook yourself, for example by sending it from your phone's Messages app.

When your cook calls, an AI voice assistant provided by our partner Sarvam AI answers. It tells your cook the dishes for the meal and asks which groceries are running low. Here is how data moves during a call:

• Caller ID. We use the number your cook calls from to match the call to the cook number you saved.
• Call brief.To run the call, we give Sarvam AI a short brief: your first name, your cook's name and how your cook addresses you, the meal, how many people it's for, the day's dishes, the grocery items to check, and any grocery order still on its way.
• Call audio.Sarvam AI processes the audio of the call (your cook's voice and the assistant's) so the assistant can understand and reply.
• Recording and transcript.Calls to Peakly's cook line are recorded and transcribed. We keep the recording, the transcript, a summary and the call result (for example, which items your cook said are running low). Recordings are stored with Amazon Web Services. We use these to run the service, such as updating your grocery list, and to check what was said if something goes wrong. See Section 6 for retention.
• Unknown callers.If a number we don't recognise calls Peakly, the assistant ends the call without sharing any of your details. Like every call to this line, that call is recorded, and we keep its recording and transcript.

Your cook is not a Peakly user and does not create an account. The information above about your cook comes from you and from your cook's calls to Peakly.

1.4 Notifications and the Peakly Alarm

• Push notifications.If you allow notifications, we store your device's push token and send notifications through Google Firebase Cloud Messaging. A notification can include your cook's name and number, the dish, and the grocery items involved, so Firebase handles that content to deliver it.
• Peakly alarm.If you turn on the Peakly alarm, it is set on your iPhone using Apple's alarm feature. It does not collect or send any extra data.

1.5 Analytics and Crash Reports

Mixpanel (product analytics) receives:

• Events about how you use the app, such as screens viewed, taps, swipes and how long a session lasts
• Device and app information
• Approximate location (city, region, country), from your IP address
• Your Peakly user ID, phone number, first name, state and diet, whether you have Peakly Gold, and your cook's phone number and the meals they cook

We also use Mixpanel Session Replay to record how the app appears on your screen during some sessions, to help us fix bugs and improve the app. Text you type into fields (like your phone number and login code) is always masked in these recordings.

Google Firebase Crashlytics receives crash and error reports, device and app information, and your Peakly user ID, so we can find and fix problems.

Sentry receives crash and error reports from our app and servers. We scrub them before they are sent, so phone numbers, login codes and message text are removed.

Axiom (server logs) is being added to help us monitor and debug our servers. We keep personal data out of these logs.

1.6 Advertising and Measurement (Meta)

We use Meta (Facebook)'s SDK and Conversions API to measure our advertising. Meta receives:

• Device and advertising identifiers (on iOS, only if you allow tracking through App Tracking Transparency)
• App and conversion events (for example sign-up, registration, subscription and key in-app actions)
• A hashed phone number and your Peakly user ID, used to match and measure ad performance. The Meta SDK may also receive your first name, which it hashes before sending.
• IP address

1.7 Peakly Gold Subscription

• Peakly Gold is Rs 99 a month, billed through your Apple ID on the App Store and managed there. We never see or store your card or UPI details. Apple handles payment entirely.
• We share an internal account ID (not your name or phone number) with Apple so it can link a purchase to your Peakly account.
• We store your subscription status, renewal dates and transaction IDs, and the subscription notifications Apple sends us.

1.8 Problem Reports

When you report a problem in the app, we receive the topic you pick, what you write, the app version and your phone's model and system version. If you attach screenshots, we receive only the screenshots you choose (up to 3). Screenshots are stored in private storage and used only to look into the problem. Our team is notified of the report through Sentry. We may contact you personally about it.

1.9 What Stays on Your Phone

• When you tap to copy your grocery list, the list is copied to your phone's clipboard. We don't read or upload your clipboard.
• The contact picker described in Section 1.1 runs on your phone. Only the contact you pick reaches us.

1.10 What We Don't Collect

• Your precise GPS location (only an approximate city or region, from your IP address)
• Your phone's contact list
• Your photo library (only the screenshots you choose to attach to a problem report)
• Your card, UPI or other payment details
• Profile pictures
• Audio from your phone's microphone. The app doesn't use it.

2. Grocery Ordering (Swiggy Instamart)

Peakly does not place grocery orders and does not take payment for groceries. When you tap to order, Peakly copies your list on your phone and opens Swiggy's Instamart, a separate app. You place and pay for the order there, under Swiggy's own terms and privacy policy. We don't send your data to Swiggy and don't receive any data back from it. If you tell us in Peakly that you've ordered, we save that answer.

3. How We Use Your Data

• To log you in and keep your account secure
• To recommend dishes and plan your weekly menu, including portions for your household
• To address your cook correctly on calls, based on your gender
• To build your grocery list
• To run cook calls for Peakly Gold, as described in Section 1.3
• To send you notifications and alarms you've turned on
• To run your Peakly Gold subscription
• To fix bugs, improve the app and develop new features
• To understand how the app is used and measure our advertising
• To reply when you contact us

4. Who We Share Data With

We share data only with the service providers that help us run Peakly, each for the purpose described:

• Sarvam AI: answers and processes cook calls (Section 1.3)
• Amazon Web Services: stores call recordings
• Supabase: hosts our database and stores problem-report screenshots (Section 1.8)
• Railway and Vercel: host our servers and website
• WhatsApp (Meta): delivers login codes (Section 1.2)
• Meta: measures advertising, using a hashed phone number (Section 1.6)
• Mixpanel: product analytics and masked Session Replay (Section 1.5)
• Sentry: crash and error reports, and problem reports (Sections 1.5 and 1.8)
• Google Firebase: push notifications and Crashlytics crash reports (Sections 1.4 and 1.5)
• Axiom: server logs (coming soon, Section 1.5)
• Apple: Peakly Gold billing (Section 1.7)

We may also share data if the law requires it, or as part of a merger or acquisition, and otherwise only with your consent.

5. Data Security

We use security measures to protect your data, including encryption and access controls. However, no method is completely secure.

6. Data Retention

• Account data (your profile, cook details, menus, grocery lists and call results) is kept while your account is active, and deleted when you delete your account.
• Call recordings, transcripts and summaries are kept, with no fixed end date. They are deleted when you delete your account, or when you ask us to delete them.
• Problem reports and their screenshots are deleted when you delete your account, or when you ask us to delete them.
• Feedback and usage records may be kept after you delete your account, without being linked to you.
• Subscription notifications from Apple may be kept as billing records.
• Data already sent to the service providers in Section 4 is kept under their own policies.

We are also building automatic deletion of old screenshots. We will update this policy with the exact period when that is live.

7. Deleting Your Account

You can delete your account in the app at any time: Settings → Profile → Delete Account. This deletes your profile, your cook details, your menus and grocery lists, and your call records, transcripts and recordings, as described in Section 6.

Deleting your account doesn't cancel your Peakly Gold subscription. Cancel it first on your iPhone in Settings → your name → Subscriptions → Peakly. You can also ask us to delete your data by emailing hello@peakly.in.

8. Your Choices and Rights

You can:

• Access or update your data in the app, or by contacting us
• Delete your account (Section 7)
• Turn notifications, the Peakly alarm and tracking on or off in your phone's settings
• Ask us about or object to analytics by emailing hello@peakly.in

9. Cookies and Tracking

On our website, we use cookies to:

• Remember login sessions
• Store preferences
• Enable analytics

You can control cookies in your browser settings.

In the app, we use advertising and analytics technologies (Meta and Mixpanel). On iOS, tracking for advertising with your device identifiers runs only if you allow it through App Tracking Transparency. You can change this at any time in your device settings.

10. Children's Privacy

Our app is for users 13+. We do not knowingly collect data from children under 13.

11. International Transfers

Some of our service providers store or process data outside India, including in Singapore, where our database is hosted.

12. Updates to This Policy

We may update this policy. Changes will be posted here with an updated date.

13. Contact Us

Email: hello@peakly.in

Via App: Profile > Report an Issue